Hello! I'm Marco Caridad
Since my childhood, I have enjoyed fine arts. Over the years, my vocation and passion became more evident, so much so, that I obtained my Bachelor's degree in Graphic Design as well as my Master's Degree in Design and Media Management. I was awarded the “Best Infographic Award” in 2010 while I worked at Grupo Últimas Noticias in Caracas, Venezuela. In 2010 I decided to relocate to Miami, in hopes of finding new projects that would allow me to test my talents, I started as a photographic producer for "Got Milk?-Hispanics" and the Miami City Ballet. Eventually, I became an Art Director working on clients such as Visit Florida and Simply Healthcare, among others. Apart from dedicating my professional career to the world of advertising and entertainment, I have also tried to make my way into visual arts. In 2016, a Venezuelan producer used my art and career as a source of inspiration to create a play called "Sala Marco Caridad." Most recently, I launched LatinoStockPhoto.com to offer premier rights managed photography to the Latino market.
I have learned to transmit messages with images because in advertising as well as in art, an image says more than a thousand words.
Implementing a process of understanding the problem, idea generation and planning for action helps to develop the best solution.
I like to empower creativity throughout processes of brainstorming where imagination can generate new ways to solve problems.
I am a mixed medium artist who knows how to express original ideas using any crafty elements to give my visuals a unique look.
Before starting a project, I research it to learn as much as possible in order to deliver a final product that exceeds expectations.
Meeting the client's objectives is my top priority; creating timelines, contingency plans, budgets, and obtaining approvals is my day to day.
I regularly find myself perfecting my knowledge of different softwares in order to execute print, digital and broadcast/animation projects.
Photoshop, Illustrator and InDesign
Premier Pro, Audition and After Effects
Dreamweaver, Muse and HTML5
Microsoft Excel, PowerPoint and Word
Large System, Systems and Behavior, Artefact and Experience or Artefact only.
Define timeline, evaluate capacity, budget analysis, and stakeholder approval.
Analyzing of stakeholders input, competitors and "user" or target.
Define the problem, brief creation, stakeholder approval, "crazy" idea generation, logic idea generation, evaluation of the two "best" ideas and final stakeholder approval.
Prototype, Develop Beta and Launch.
Cycle of evaluation, clean and obtain approval.
"He brought an incredible energy to the project and team. His dedication is incredible, always willing to go above and beyond, and he is extremely knowledgable."
"Marco is an Art Director for today's day and age. He's able to execute print, digital and broadcast/animation projects with solid design and art direction sensibilities."
"I have worked with a large number of designers over my career, but Marco has raw creative talent that outshines them all."
Art is a type of expression - the most beautiful to me - because it allows us to connect with our true inner self and let it out.
We grow when we overcome obstacles, but sometimes we need help to overcome them.
If you are reading this tab it's because you liked what you saw.
You can leave me a message, and I will get back to you as soon as possible.